In this case, I was asked to redesign the launch icon for BitK, an app that offers Korean cryptocurrency traders investment news and information. My idea was to integrate this app’s service keywords – blockchain, market, news into this one emblem. My goal was to give users a general feeling of what the app does before they actually run it.

Keywords extracted from the client’s brand this time include sports, data, blockchain, youth support, etc. I have offered two options. The first one focuses on integrating as many meanings into the emblem as possible, while the second one tries to present a more dynamic shape that relates to the athletics image of the brand.