HuobiChat Korea
Brief Competitor Analysis
Requirement
Our team is required to design (or convert) a localized version of HuobiChat for Korea traders. In order doing so, we need to find out the different user preferences and design patterns hiding behind the app’s indirect competitors WeChat and KakaoTalk — two IM leaders of China and Korea.
Questions to answer
- What are the “star” features of these apps?
- How comfortable does a user feel when using these apps?
- What is the visual structure and user interface of these apps?
Feature Inventory
Information Architecture
Layout Comparison
Chatroom
Chat List
Contact List
Third Channel (Discover/Hashtag)
Settings (My Page / More)
Visual Analysis
User Feedback Analysis
Verdict
