HuobiChat Korea

Brief Competitor Analysis

Requirement

Our team is required to design (or convert) a localized version of  HuobiChat for Korea traders. In order doing so, we need to find out the different user preferences and design patterns hiding behind the app’s indirect competitors WeChat and KakaoTalk — two IM leaders of China and Korea.

Questions to answer

  • What are the “star” features of these apps?
  • How comfortable does a user feel when using these apps?
  • What is the visual structure and user interface of these apps?

Feature Inventory

Information Architecture

Layout Comparison

Chatroom

Chat List

Contact List

Third Channel (Discover/Hashtag)

Settings (My Page / More)

Visual Analysis

User Feedback Analysis

Verdict